1) “Two-thirds of promotion is motion,” so said a wise person. And for some reason motion is the hardest part. We can plan, chart, prepare, outline and strategize, but without moving forward nothing is going to happen. An effective promotional or public relations campaign is your lifeline to your customers, particularly during rough economic times. But you want to be savvy, creative and think outside of the box. Find two aspects about your business that makes it unique, maybe it’s how it got started, or a unique way that you deliver your product, or an anecdotal story about a client or a customer. Brainstorm, write them down. Now you not only have two unique stories that would interest the public, you have the makings of an effective PR campaign for your company. The bottom line is, whether you believe it or not, all of you have interesting stories to tell. The trick is to find the stories that not only interest you, but also interest the public and the media. So with that in mind, why not use this as your starting point, share your unique business stories with us? It would be great practice, plus, you never know who will see them. You’ll also help others realize that they too can come up with interesting story ideas and media hooks which can land them media coverage.
Brainstorm Your Small Business to Success
Published March 5, 2009 Entrepreneur PR , Media , Media Relations , Public Relations , advertising vs. public relations , business , public relations expert , public relations specialist , small business Public Relations 1 CommentTags: advertising, author pr, business, how to write a press release, press kit, Press Release, Public Relations, tv interviews
I have found that not only do I come up with the best marketing campaigns when I brainstorm with my partners, but there is the most overall excitement and motivation among employees when they feel apart of a story. It gives meaning to their work, and meaning to what our business does as a whole. Thank you for this blog, we need more inspiring words on the net for small businesses. I agree, they make up the backbone of America.